Chipotle is planning to throw itself into the fast-casual burger ring — and one Boston-based chain is none too pleased about it.
When the ubiquitous burrito chain — which is still recovering from E. coli outbreaks — revealed the branding of the new burger venture, Tasty Made, some believed they had seen it before.
Tasty Burger, a six-location restaurant chain in Boston and Washington, DC, is accusing Chipotle of copying the burger joint's trademarks.
"Despite the obvious David and Goliath scenario, we cannot simply stand by and watch an enormously powerful company like Chipotle move forward with opening a burger restaurant with a similar name, mark, and logo design," Tasty Burger CEO David Dubois said in a statement.
While in Boston recently, I decided to check out a nearby Tasty Burger to see what Chipotle's potential burger rival is like.
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Here are the two logo designs, side by side, so you can judge for yourself. Certainly similar, but if they're similar enough to have a case is yet to be decided.
I stopped by the Tasty Burger around the corner from Fenway Park, Boston's iconic and beloved baseball park. The neighborhood is experiencing a staggering amount of development, which could be good news for Tasty Burger.
This location was converted from an auto-body shop, with big windows and bay doors. There's an outdoor window and seating, as well as table service and a bar inside.
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